Midcentury Christmas: Holiday Fads, Fancies and Fun From 1945-1970

Countryman Press, October, 2016

Midcentury Christmas is on shelves now! You can find it on Amazon, at Barnes & Noble, and in the museum shops at the Met, MoMA, the PMA, and the Cooper Hewitt. Follow along on Instagram and Twitter for visual treats!

A celebration of Christmas in the 1950s and '60s

Midcentury America was a wonderland of department stores, suburban cul-de-sacs, and Tupperware parties. Every kid on the block had to have the latest cool toy, be it an Easy Bake Oven for pretend baking, a rocket ship for pretend space travel, or a Slinky, just because. At Christmastime, postwar America's dreams and desires were on full display, from shopping mall Santas to shiny aluminum Christmas trees, from the Grinch to Charlie Brown's beloved spindly Christmas tree. Now design maven Sarah Archer tells the story of how Christmastime in America rocketed from the Victorian period into Space Age, thanks to the new technologies and unprecedented prosperity that shaped the era. The book will feature iconic favorites of that time, including:

  • A visual feast of Christmastime eats and recipes, from magazines and food and appliance makers

  • Christmas cards from artists and designers of the era, featuring Henry Dreyfuss, Charles & Ray Eames, and Alexander Girard

  • Vintage how-to templates and instructions for holiday decor from Good Housekeeping and the 1960's craft craze

  • Advice from Popular Mechanics on how to glamorize your holiday dining table

  • Decorating advice for your new Aluminum Christmas Tree from ALCOA (the Aluminum Company of America)

  • The first American-made glass ornaments from Corning Glassworks

Midcentury Christmas: Stocking Stuffer Edition!

An irresistibly twee and compact edition of 2016’s Midcentury Christmas.

Available now from Amazon and Barnes & Noble, and independent booksellers nationwide.

“Midcentury America was a wonderland of department stores, suburban cul-de-sacs, and Tupperware parties. At Christmastime, postwar America’s dreams and desires were on full display, from shopping mall Santas to shiny aluminum Christmas trees, from the Grinch to Charlie Brown’s beloved spindly Christmas tree. With more than 100 colorful illustrations and iconic designs, Sarah Archer celebrates the turning point of Christmas in America, when new technologies and unprecedented prosperity made anything seem possible. Midcentury Christmas is sure to be on everyone’s wish lists. More than 100 color photographs and illustrations.”

PRESS FOR MIDCENTURY CHRISTMAS