In the May 14, 1967, issue of the Philadelphia Inquirer, art critic Victoria Donohoe described the Museum of Merchandise— an art exhibition disguised as a department store, organized by the Arts Council of the local YMCA/YWHA— as having “sufficient vigor and originality to project itself beyond a local audience.” She added that “magazines and newspapers in other cities [had] given the art event advance coverage, probably because it is as restless and provocative a concept as anything seen in recent years.”

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