Round about January 2016, we became very interested in the colour pink. And we weren’t alone: the streets were full of pink pussyhats, placards, and other forms of protest gear, all mobilised in response to Donald Trump’s inauguration. This politicisation was all the more striking because a particularly inoffensive version of the hue – originally marketed as rose gold, but now universally known as “millennial pink” – had dominated recent fashion cycles.

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